H

Hotjar

Heatmaps and session recordings that show where people get stuck.

Visit Hotjar Freemium

Hotjar records anonymised sessions and builds heatmaps, which answers a question analytics cannot: not what people clicked, but why they left. Watching ten recordings of a checkout flow usually surfaces a problem no dashboard shows. It also includes on-page surveys and feedback widgets. The free tier is limited in recording volume.

Where it falls short

Recordings raise real privacy obligations, and the script adds weight to every page.

Alternatives in Marketing & SEO

  • Ahrefs
    Backlink data and keyword research with the deepest index.
  • Semrush
    SEO plus paid-ads intelligence in one suite.
  • Mailchimp
    Email marketing with the easiest onboarding.

Guides that cover Hotjar