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Mixpanel

Event-level product analytics for understanding funnels.

Visit Mixpanel Freemium

Mixpanel tracks individual events rather than page views, which is what you need to answer questions like where users drop out of onboarding. Funnels, retention curves, and cohort analysis are the core, and the query interface is usable without SQL. The free tier covers a meaningful monthly event volume.

Where it falls short

It requires deliberate instrumentation, so you get out what you put in, and pricing scales with events in a way that punishes verbose tracking.

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Guides that cover Mixpanel