Advertise
Listings, expedited reviews and labelled placements — and what is deliberately not for sale.
ToolRadar is read by people choosing software for a small business, a freelance practice or a side project. They arrive from search with a specific problem, and they leave through an outbound link to a vendor. That is the whole audience, and it is the only one worth paying for.
What you can buy
| Option | Price | What you get |
|---|---|---|
| Standard listing | Free | A review, written from hands-on use, including a section on where the tool falls short. Reviewed in the order requests arrive. |
| Expedited review | $49 | The same review, moved to the front of the queue: five business days. Editorial standards do not change, and a critical review is still a possible outcome. |
| Sponsored placement | $149 / month | A labelled slot on the category page and on the relevant alternatives pages. Marked "Sponsored" wherever it appears. |
What is not for sale
Rankings, scores, verdicts, the "where it falls short" section, and inclusion in buying guides. A vendor cannot pay to be called the best, cannot pay to remove a criticism, and cannot pay to be left out of a comparison they lose. If that makes the site less useful to you as a marketer, it is the reason it is useful to readers.
The honest numbers
This is a new site. We are not going to quote you traffic figures we do not have yet. Sponsored placements are priced for that reality, and the price goes up when the numbers justify it — the first advertisers are effectively buying at the floor.
How to start
Email hello@toolradar.app with the tool name, the URL, and which option you want. If you are not sure the tool fits, send it anyway: we will tell you honestly, including when the answer is no.