Kapwing edits video in a browser tab, with automatic subtitles, one-click resizing between vertical, square, and landscape, and a library of templates for social cuts. It targets marketers and small teams who need a clip captioned and resized for three platforms before lunch, not colorists. Collaboration runs through shared workspaces and comments on the timeline, and repurposing a webinar into six vertical clips is the workflow it is built around.
Who it is for
Social media marketers who need captioned, resized clips without a desktop editor.
Key features
- Automatic subtitles with styling presets
- One-click resize for each platform
- Text-based editing of video
- Shared team workspaces
- Screen and webcam recording
Where it falls short
The free tier stamps a watermark and caps export resolution, and long or high-resolution projects get sluggish because everything is processed in the browser.
Pricing
Free plan with watermark and resolution caps; paid tiers per seat, with watermark removal on the first paid level.
Prices move; the tier structure is the part that stays true. Check current pricing on Kapwing.
Alternatives to Kapwing
Frequently asked
Is Kapwing free?
Partly. Free plan with watermark and resolution caps; paid tiers per seat, with watermark removal on the first paid level.
What is Kapwing best for?
Social media marketers who need captioned, resized clips without a desktop editor.
What are the best alternatives to Kapwing?
The closest substitutes we list are CapCut, Descript and Vimeo. They sit in a similar price bracket but make a different trade-off, so read the weaknesses section of each review before switching.
Which platforms does Kapwing run on?
Kapwing is available on Web.