Clarity records real sessions, builds heatmaps, and flags rage clicks and dead clicks, and it is free with no stated traffic limit - which makes it the default answer when someone asks what users are actually doing. Installation is a single script tag, and the click-level insight is more actionable than a pageview chart.
Who it is for
A growth team that wants behavioral data on a high-traffic site without adding a vendor contract.
Key features
- Session recordings with no traffic cap
- Heatmaps and scroll depth
- Rage click and dead click detection
- Single script tag installation
- Google Analytics and Ads integration
- No paid tier or contract
Where it falls short
Recordings are sampled rather than complete, the data lives with Microsoft, and the funnel and retention tooling is basic compared with a paid product analytics tool.
Pricing
Free with no stated traffic limit and no paid tier; the tradeoff is that recordings are sampled and data retention is capped.
Prices move; the tier structure is the part that stays true. Check current pricing on Microsoft Clarity.
Alternatives to Microsoft Clarity
Frequently asked
Is Microsoft Clarity free?
Yes. Free with no stated traffic limit and no paid tier; the tradeoff is that recordings are sampled and data retention is capped.
What is Microsoft Clarity best for?
A growth team that wants behavioral data on a high-traffic site without adding a vendor contract.
What are the best alternatives to Microsoft Clarity?
The closest substitutes we list are Hotjar and Plausible. They sit in a similar price bracket but make a different trade-off, so read the weaknesses section of each review before switching.
Which platforms does Microsoft Clarity run on?
Microsoft Clarity is available on Web.