Kit (formerly ConvertKit) is organised around the creator's actual workflow: landing pages, forms, tagging, and visual automations that a writer can build without drawing a flowchart. Deliverability is solid and the free tier allows a real list, which is rare.
Who it is for
A writer or course creator who wants a list and simple automations without a marketing ops person.
Key features
- Visual automation builder for sequences
- Landing pages and inline forms
- Tagging and subscriber segmentation
- Broadcast scheduling and RSS campaigns
- Commerce for digital products
- Free tier allows a real list
Where it falls short
Pricing climbs steeply with subscriber count - the jump as you cross each tier is the thing people complain about - and the automation builder is simpler than what a dedicated marketing platform offers.
Pricing
Free tier supports a real list with limited automation and sequences; paid plans climb with subscriber count, and the gate is the visual automation builder.
Prices move; the tier structure is the part that stays true. Check current pricing on Kit.
Alternatives to Kit
Frequently asked
Is Kit free?
Partly. Free tier supports a real list with limited automation and sequences; paid plans climb with subscriber count, and the gate is the visual automation builder.
What is Kit best for?
A writer or course creator who wants a list and simple automations without a marketing ops person.
What are the best alternatives to Kit?
The closest substitutes we list are Mailchimp and beehiiv. They sit in a similar price bracket but make a different trade-off, so read the weaknesses section of each review before switching.
Which platforms does Kit run on?
Kit is available on Web.