Klaviyo is the default email platform for Shopify and BigCommerce stores because it reads order and browsing data directly, so a flow can trigger on "viewed this product three times and never bought" without anyone building a data pipeline. Campaigns, flows, and SMS share one customer profile and one segmentation model, and revenue attribution is reported per campaign. It suits ecommerce teams where revenue per recipient is the metric that matters.
Who it is for
Ecommerce marketers running lifecycle email on Shopify or BigCommerce.
Key features
- Flows triggered by store events
- Segments built from purchase history
- Email and SMS in one campaign
- Product recommendation blocks
- Revenue attribution per campaign
Where it falls short
Pricing follows contact count rather than send volume, so a large list of people who never open anything costs the same as an engaged one.
Pricing
Free up to a few hundred contacts and a monthly send cap; paid tiers scale with contact count, and SMS is billed separately.
Prices move; the tier structure is the part that stays true. Check current pricing on Klaviyo.
Alternatives to Klaviyo
Frequently asked
Is Klaviyo free?
Partly. Free up to a few hundred contacts and a monthly send cap; paid tiers scale with contact count, and SMS is billed separately.
What is Klaviyo best for?
Ecommerce marketers running lifecycle email on Shopify or BigCommerce.
What are the best alternatives to Klaviyo?
The closest substitutes we list are Kit, Mailchimp and beehiiv. They sit in a similar price bracket but make a different trade-off, so read the weaknesses section of each review before switching.
Which platforms does Klaviyo run on?
Klaviyo is available on Web, iOS and Android.